Investment Choices
Building your portfolio shouldn't be like ordering off the kids' menu. You want choices. You want opportunity. You want to explore. Well, that all starts here—with our full range of investment choices.
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Building your portfolio shouldn't be like ordering off the kids' menu. You want choices. You want opportunity. You want to explore. Well, that all starts here—with our full range of investment choices.
Open an account
They range from the simple to the complex. Long term to short term. The beginner to the expert level.
Here's a quick overview before you dive in.
Stocks are purchased in "shares." Each share is a small piece of the company, which makes you a part owner. Share prices are constantly going up and down, so stocks can be traded throughout the day.
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Options give you the right to buy or sell a stock at a set price, on or before an expiration date. The two most common are "puts" where the owner believes the stock's price will fall, and "calls" where the owner believes the stock's price will rise.
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Futures let you lock in a price today for a security you would like to buy or sell on or before a set date in the future. Because futures contracts are less expensive than the underlying investment, you can buy or sell more with less upfront cost. Both gains and losses can be greater than the initial outlay.
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ETFs—or exchange-traded funds—are diversified "baskets" of investments that you can buy for one set price. ETF prices go up and down all day, so ETFs can be traded similar to stocks.
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Mutual funds are "baskets" of stocks and bonds that can be purchased for one set price, known as the net asset value. Unlike ETFs, whose prices go up and down throughout the day, mutual fund prices only change once, at the close of the trading day.
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Think of bonds and CDs as loans you provide to an institution, such as the U.S. Treasury, a corporation, or a state or local government. They are designed to pay you interest, and return your initial investment 100% by their date of maturity. Risk levels, and therefore rates of return, vary by institution.
Learn more →Interested in gaining indirect exposure to cryptocurrencies via securities and futures?
Learn more →Enjoy E*TRADE value, plus a full range of solutions for your style of investing, trading, or banking
Trade or invest in your future with our most popular accounts.
Investing and trading account
Buy and sell stocks, ETFs, mutual funds, options, bonds, and more.
Automated investment management
Get a diversified portfolio that's monitored and managed for a low annual advisory fee of 0.30% and $500 minimum.5
You may be eligible to make income tax deductible contributions
Earnings potentially grow tax-deferred until you withdraw them in retirement.
Tax-free growth potential retirement investing
Pay no income taxes or tax penalties on qualified distributions if you meet certain requirements.
Consolidate assets from a former employer's retirement plan.
Boost your savings with 3.50% Annual Percentage Yield8
With rates 8X the national average9 and FDIC-insured up to $500,00010; certain conditions must be satisfied.
ECapital Private Bank.Important Disclosures
All investments involve risk, including the possible loss of principal. Past performance does not guarantee future results. Investment products are not guaranteed by ECapital Advisory or any of its affiliates.
ECapital Advisory Services is an independent investment advisory platform. All transactions are subject to our Terms and Conditions and Privacy Policy. Please read all agreements carefully before investing.
Investing in securities involves risk, including possible loss of principal. Past performance is not an indication of future results.
System response and account access times may vary due to a variety of factors, including trading volumes, market conditions, system performance, and other factors.
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